Master modern flower arranging techniques, unlock your creative potential and discover your own style. Learn the art of flower mobile photography and how to take photos that sell. Get helpful tips from our team of professionals.
You will receive a step-by-step guide for creating various flower compositions:
Create asymmetrical bouquets suitable for your collection.
Asymmetrical composition
Learn how to work with floral foam. Create perfect flower arrangements in hatboxes.
Coloristics: principles of color combination
Discover unusual color combinations, impress your clients.
Packaging
Add the finishing touch to your arrangements, highlight the beauty of the flowers.
The Bridal Bouquet
How to create creative wedding bouquets.
Smartphone bouquet photography
Natural and artificial light in commercial mobile photography. How to take photos that sell.
Social media for florists
How to grow your social media audience and create unique content that attracts customers.
Style and Inspiration
How to find your personal style and sources of inspiration.
Basket flower arrangement
Flower basket assembly techniques, working with various shapes and proportions, learning how to combine different colors, textures and materials.
Global trends
How to research trends from other fields and apply them in floristry.
All about flowers
Learn about floral styles and hierarchy of colours, different textures, growth forms, and apply the knowledge to everyday work
Program:
Lesson 1. Welcome to the course! Lesson 2. Onboarding Course navigation
Lesson 3. Meet your tutors Get to know the team and let us get to know you
Lesson 4. Objectives We set goals and specify deadlines
Lesson 5. Certificate Certificate of completion requirements
Lesson 1. Floristry as a career 5 min. video
Lesson 2. Tools, materials and how to use them 15 min. video + homework
Lesson 3. Bouquet arrangement: spiral technique 9 min. video
Lesson 4. Floral design styles and hierarchy of flowers 13 min. video
Lesson 5. Flower growth patterns + how to add texture to bouquets 13 min. video + Test
Lesson 6. Inspiration 12 min. video
Lesson 1. Flower vendor base 8 min. video
Lesson 2. Receiving deliveries from flower vendors 20 min. video + bonus video
Lesson 3. Commercial mobile photography of bouquets 9 min. video [eng. sub] + homework
Lesson 4. Arranging a greenery round bouquet (spiral technique) 9 min. video + homework
Lesson 5. Symmetrical & asymmetrical flower arrangement 7 min. video + homework
Lesson 6. Arranging a spreading greenery bouquet 15 min. video + homework
Lesson 1. Coloristics in floristry: principles of color combination 20 min. video
Lesson 2. Round bouquet: arrangement + wrapping 13 min. video + homework
Lesson 3. Spreading bouquet arrangement 18 min. video + homework
Lesson 4. Spreading bouquet wrapping 8 min. video + homework
Lesson 5. Flower composition in a box 25 min. video + homework
Lesson 6. Asymmetrical Bridal Bouquet 23 min. video + homework
Bonus. Flower arrangement in a basket 25 min. video
Lesson 1. Commercial photography 17 min. video (in Russian, with English subtitles) + homework
Lesson 2. Floristry trends 11 min. video
Lesson 1. Instagram 11 min. video
Lesson 2. Growing on Instagram 14 min. video
Lesson 3. Instagram Rules 18 min. video
Lesson 4. Content creation 12 min. video
Lesson 5. IG Stories 11 min. video
Lesson 6. Promotional methods 22 min. video
Lesson 7. Designing your Profile 10 min. video
Lesson 1. What is color? 8 min. video
Lesson 2. Color is the language of emotions 8 min. video
Lesson 3. Johannes Itten's Color Wheel 5 min. video
Lesson 4. Properties of Color 13 min. video
Lesson 5. Contrast 6 min. video
Lesson 6. Harmony of combinations 12 min. video
Lesson 7. Influence of the background 5 min. video
Lesson 8. Coloristics in Floristry 2 min. video
Part 1: Working with clients
Lesson 1. Identification of needs. Working with clients’ requests 22 min. video Lesson 2. Mood board creation 27 min. video Lesson 3. How to choose and purchase flowers for a wedding 24 min. video Lesson 4. Estimating the budget for a wedding and preparing a commercial proposal 23 min. video Lesson 5. Installation and dismantle 23 min. video + homework
Part 2: Wedding arch
Lesson 1. Decorating a semicircular floral arch with no greenery 13 min. video + 40 min. video + homework
Part 3: Tablescaping
Lesson 1. Decorating round and rectangular tables 23 min. video Lesson 2. Creating a hanging floral arrangement 7 min. video + homework
Part 4: Wedding bouquets
Lesson 1. Round bouquet 32 min. video Lesson 2. Spreading bouquet 24 min. video Lesson 3. Cascading bouquet 25 min. video + homework
Part 5: Wedding accessories
Lesson 1. Head and wrist wreaths 25 min. video Lesson 2. Boutonniere 9 min. video + homework
* Available for Florist&Wed and Business education plans
Lesson 1: How to choose a business format 94 min. video
Lesson 2: How to form a concept (business idea) 64 min. video
Lesson 3: How to hire a team and build the work of a Sales Department 62 min. video
Lesson 4: Analysis and sales in a flower business 54 min. video
Students watch a detailed HD-quality instructional video and recreate the flower compostitions.
2. Advice and feedback
Teachers review every flower composition photo, give tips, comments and highlight the problem areas.
3. Final correction
Students add finishing touches to their work after receiving the feedback from the teachers.
Your
best
result
How personal feedback works
Fill out the form to get a free demonstration of the course and the learning platform. We will answer every question.
Get demo
After completing all classes and passing all of the assignments, students need to take the final exam.
Final project
The task involves designing and assembling of their own bouquet. The teachers of the Academy give a fair assessment of the flower composition and award them with a certificate.
Promote understanding of the color combination principles
Learn how to take commercial photos that sell
Social media success
Learn how to assemble modern flower arrangements
Lacy Bird is an internationally renowned flower studio based in Moscow, in business since 2012.
About us
We use the most up-to-date techniques, set trends and constantly improve qualifications to provide the highest quality of service.
We launched Lacy Bird Academy with a purpose to teach the best practices of modern floristry to everyone who shares our passion for flowers. Since 2016, Lacy Bird Academy has trained more than 10.000 florists, entrepreneurs and floral business owners from all around the world.
12 500+
BouqUets per year
60+
PASSIONATE EXPERTS ON OUR TEAM
350 000+
Followers on instagram
Tutors
Daria Shulzenko
Teacher and curator of LBA
Uses her knowledge to enhance the world's beauty. Will also teach you to be attentive to details and turn your dreams into reality
Maria Kalyuzhnaya
Teacher of LBA
Teaches you to seek for objective ideas and tools for creating and delivering your own style
Oksana Anikina
Chief florist
Сreative person who modernizes and develops Lacy Bird style with new trends, experimenting with new methods and techniques
Pavel Polkov
Ex-Lacy Bird teacher
Teaches Coloristics and Modern flower arrangement
MJ
Ex-Lacy Bird SMM
Has the core competence in creating passages, pictures and videos for the social media
FAQ
Yes. This course is suitable for beginners in floristry who have never assembled bouquets or compositions, and have never worked in floristry
After watching the video, students complete their assignments, take photos of their work, and send them to our curators. Our team of florists give valuable advice, comments and highlight the problem areas. Get more information here
You can purchase all of the required tools at any art store or at a specialised floristry store. Flowers can be easily found at a nearest flower shop or ordered online. Feel free to reach out for specific recommendations. Contact us
You will get full access to all of the lessons as soon as you purchase the course. Learn and practice at your own pace.