Explore the world of flowers with our world renowned floristry studio

Lacy Bird Style

MODERN FLORAL
DESIGN

OFFLINE MASTERCLASS
Exclusive online content
2 - 4 November 2024
3 days, Amsterdam, Netherlands
Access to private group
Join us on a journey
into the world of
Master modern flower arrangement techniques. Learn the art of combining different colors, styles and textures. Unlock your creative potential and explore your own style.

You will receive step-by-step guidance and get helpful tips from our team of specialists.

Take the opportunity to understand how the floral business actually works: learn about business management, marketing, content creation and much more. We give advice and practical tools for your business.

MODERN FLORISTRY

Previous masterclasses:
Beginner
For first-timers or future florists interested in creating modern bouquets and flower arrangements.
EXPERIENCED FLORIST
For dedicated professionals, committed to constant growth
Business owner
For those with a purpose to increase revenue by elevating product quality.
ASPIRING ENTREPRENEUR
For those who strive to open a business, but don't know where to start
This offline course is for you if you are a:
Programme:
1
DAY
  • Introduction
  • Fundamentals of color theory
  • Hierarchy of flowers and textures
  • The commercial component of a bouquet
  • Demo: Asymmetrical arrangement in a box
  • Practical part: Asymmetrical arrangement in a box
  • Demo: Greenery round bouquet
  • Practical part: Greenery round bouquet
  • Business processes in floral industry Part 1.
ㅤOnline and offline format
2
DAY
  • Demo: Spreading bouquet in Lacy Bird style
  • Commercial photography
  • Practical part: Commercial photography
  • Practical part: Spreading bouquet in Lacy Bird style
  • Practical part: Bouquet wrapping
  • Social Media Promotion, Collaborations + the image component
  • Business process in floral industry Part 2.
ㅤMarketing, analysis and sales in floral business
  • Certificate
3
DAY
  • Guided tour: Flower route in Holland From plantation to the customer
  • Event decor and working with B2b customers
  • Practical part: Arranging large-scale installation
  • Q&A and Photo Session
  • Double Certificate
Full programme:
Gifts
  • LBA branded apron
  • Secateur
  • Florist knife
  • + more
Leave a request to get a full tour of the Offline Masterclass. No question will be left unanswered. Fill out the form on the right and we will reach out as soon as possible.
Course consultation
Our art:
Get inspired.
Be unique.
Unlock your creativity.
GOLDEN
VIP
VIP
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INTENSIVE
3
-DAY
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Lacy Bird is an internationally renowned flower studio based in Moscow, in business since 2012.
About us
We use the most up-to-date techniques, set trends and constantly improve qualifications to provide the highest quality of service.

We launched Lacy Bird Academy with a purpose to teach the best practices of modern floristry to everyone who shares our passion for flowers. Since 2016, Lacy Bird Academy has trained more than 10.000 florists, entrepreneurs and floral business owners from all around the world.
12 500+
BouqUets per year
60+
PASSIONATE EXPERTS ON OUR TEAM
350 000+
Followers on instagram
Tutors